Are you trying to find new, qualified leads for your business who actually convert? You may be following and relying on what is called a sales funnel to help potential customers go from a visitor to your website to the checkout process. You might also never see the numbers you want from that method.
We’re here to tell you about another option that you should consider – either instead of or in conjunction with your sales funnel. This other option is called a consumer journey. We’d like to tell you what it is and how to build a successful one for your website.(more…)