Landing pages are one of the most important elements of digital marketing. They help you generate leads, gather all kinds of information about your customers, and refine your offers. Plus, they provide the kindling you need for all of your other marketing tactics (from social media marketing to blogger outreach).

However, having any kind of landing page is not enough. You want one that is designed well, one that stands out in the plethora of other landing pages competing for the attention of the same audience segment, and one that ultimately drives results.

Let’s take a brief detour before we jump into landing page design and focus on the “driving results” part first.

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