How to Design User Experience to Increase Conversions

How to Design the User Experience to Increase Conversions

You’ve just built your client what you think is a dynamite, new website. It looks cool, displays all of the social media buttons on the homepage, and maybe even took faster than you expected to complete.

So what about designing for the user experience, so that your client’s conversions drastically increase? If you didn’t plan the design of your new site around this main concern, then it’s time to go back to the drawing board! (more…)

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bootstrap vs foundation

Bootstrap vs. Foundation: Which Framework is Better?

If you’re a web designer who’s looking for a sleek, simple and responsive front-end framework, you’ve probably heard of both Bootstrap and Foundation. That’s because these are the two most popular frameworks around right now.

In your mind, you’re probably also thinking…Bootstrap vs. Foundation…Bootstrap vs. Foundation! Which should I use? Which can get me to where I have a fully functioning, new website more efficiently? Relax—we’ve got you covered.

Before we dive into the details of each framework, know that each one has its pros and cons. At the end of this blog post, you’ll make a decision on which is better based on your unique situation, your needs and your familiarity with code in the first place. (more…)

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web-typograph-best-practices

The All-Inclusive Guide to Web Typography Best Practices

Look around the Internet, and note how typography absolutely dominates web design in every aspect. After all, there’s a reason that web design is 95% typography. This makes a world of sense when you think about it. The Internet is all about content, and content means text and words. And that means typography.

The smart web designer knows this and will therefore devote a lot of careful thought and deliberation to getting typography right on any site that he’s working on. In his quest to make type both functional and attractive to the reader, he has to consider a bunch of different factors when planning the information architecture of the site. What sort of fonts are the most readable? Which fonts are easy for readers to skim through? What about fonts that are legible? (more…)

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