Look around the Internet, and note how typography absolutely dominates web design in every aspect. After all, there’s a reason that web design is 95% typography. This makes a world of sense when you think about it. The Internet is all about content, and content means text and words. And that means typography.
The smart web designer knows this and will therefore devote a lot of careful thought and deliberation to getting typography right on any site that he’s working on. In his quest to make type both functional and attractive to the reader, he has to consider a bunch of different factors when planning the information architecture of the site. What sort of fonts are the most readable? Which fonts are easy for readers to skim through? What about fonts that are legible? (more…)