Although the ideas underlying the concept of minimalism have been around for quite a while, the application of minimalism to more sectors than one is quite fresh. Overtime, various professionals have come to discover a kind of beauty and serenity of being reserved and minimalistic that was previously unnoticed. These features are observed in intricate works and visual concepts- and in simpler ones too.
The idea of minimalism is one that embraces the notion ‘less is more’. The concept embraces the use of fewer details, especially in visual concepts like artworks, architecture, websites, and many more. The focus is given to a specific part of the work using the simplest elements (colors, patterns, shapes). Like previously mentioned, the highlights forming the core of minimalism have been around for quite a while. However, their influence on various sectors is relatively new. One such sector is web design.
Before The Influence
Web designing is seen as a complex discipline that involves a variety of skills and processes with one aim – the production and maintenance of websites. In the modern world websites are very important tools for businesses and even individuals. This implies that in people’s search for the perfect website ideas, many important details would be considered. These details involve outlook, colour themes, widgets that will largely depend on the company’s mission, vision and target audience. The results are directed towards the ability to create web page that will draw customers and potential investors.
In recent times, the idea of using less is something many businesses are beginning to consider. This is due to the fact that this concept can be quite ‘exuberant’, seeing that more details often mean higher charges. Often, a good website design that has many elements in it can be as appealing as it can be confusing. For instance, if I want a good yet simple and straight-to-the-point paper, I know I would need to write my essay typer i.e. the expert that is handling my papers. Similarly, a number of corporations have realized that an abundance of details put into something superficial like styling a web page sometimes gets interpreted in two ways:
- The company is desperate (especially if there is a long history of negative reviews)
- The company is compensating for low-quality service (using posh web design for bait)
A minimalist web design keeps things simple, detailed yet attractive all at once. Achieving this can take a significant period of practice, but the results are worth it in the end.
Features of Minimalism in a good design:
- Absence of pop-up videos
- Absence of drop-down navigation options for menu tabs
- Absence of other extra tabs that do not amplify the main idea behind the site.
The above reasons highlight why a minimalist design would be mostly preferred over the conventional web style, irrespective of its advanced properties. It has been noted that as businesses age and achieve certain expert levels, their preference for ‘flashy’ styles decreases. The average businessman would be perfectly okay with a business website design that goes straight to what they want to portray, is easy to navigate and reinforces the main values of the corporation.
Creating a minimalist design as a student
If you are a student looking for ways to create the best minimalist-based content, there are a number of places you can check up for tips. The concept of minimalismdoesn’t require a special form of expertise, just an eye willing to see the beauty in simplicity. Also, a good number of tips can be seen on any minimalist website created by experienced people. The most essential point to keep in mind involves the use of ‘as less as possible’ concept in your work. Keep away from unnecessary tabs, use simple and still colors and ensure the main message of the site is passed across.
Conclusion
Minimalistic concepts have quite a number of advantages:
- Cost-effective
- When done perfectly, draw the most traffic.
- Have the feature of being ‘ageless’.
- The best for SEO purposes
- Easy to use and pilot through.
Simplicity is becoming a daily trend in everyday dealings, and the design industry might be one of the next few to hop on that wheel. And it doesn’t look like the trend will ebb away anytime soon.
