6 Tips for Increasing Ecommerce Customer Lifetime Value

Customer lifetime value (CLV or LTV) is a staggeringly important metric. 

If your online store is great at retaining customers, you’re reducing your dependence on acquiring new ones, which is normally an expensive and time-consuming task.

Repeat business also increases your profit margins since it costs you significantly less to sell to an existing customer than to a new one.

Most online retail experts, quite rightfully, place CLV amongst the industry’s most important metrics. Doing whatever you can to boost yours is critical if you want to be successful in a space as competitive as ecommerce.

In this article, we’ll take a look at six actionable tactics you can implement to increase your ecommerce store’s capacity for keeping customers coming back for more.


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7 Low-Cost, High-Impact Web Marketing Tactics to Consider in 2021

The year 2020 was a tough one, no matter which way you look at it. With global health concerns, a volatile stock market, and consumers minimizing their spending, keeping a company afloat was extremely difficult. 

There are plenty of statistics to support the claim. Yelp’s Local Economic Impact Report from September 2020 showed that more than 97,000 businesses closed permanently between March and September 2020. And that’s not all. Gartner’s annual CMO Spend Survey showed that 44% of respondents stated their marketing budgets had been cut due to the Covid-19 pandemic.

With this in mind, it’s not a bad idea to research 2021 marketing strategies that offer a more budget-friendly approach. Fortunately, there’s no shortage of low-cost, high-impact web marketing tactics. 


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