The year 2020 was a tough one, no matter which way you look at it. With global health concerns, a volatile stock market, and consumers minimizing their spending, keeping a company afloat was extremely difficult.
There are plenty of statistics to support the claim. Yelp’s Local Economic Impact Report from September 2020 showed that more than 97,000 businesses closed permanently between March and September 2020. And that’s not all. Gartner’s annual CMO Spend Survey showed that 44% of respondents stated their marketing budgets had been cut due to the Covid-19 pandemic.
With this in mind, it’s not a bad idea to research 2021 marketing strategies that offer a more budget-friendly approach. Fortunately, there’s no shortage of low-cost, high-impact web marketing tactics.(more…)