Marketing is the thing that decides whether or not a business is going to be successful and if its products or services are going to sell well. While some companies have in-house marketers, it’s more and more common for businesses to hire marketing agencies that will help them create the perfect campaign.
If you own a marketing agency that isn’t flourishing as much as you want or are thinking about starting one but don’t know how to do some of the basic tactics needed for growth, you’ve come to the right place. Here are some proven tips you need to know about running a successful marketing agency.
Improve team communication
It’s very important to make sure you and your team members are always on the same page. And to do that, it’s not enough just to communicate, you need to over-communicate.
Here are some tips on how you can improve communication:
- Define document processes. Create a well-written document process that sets expectations and defines the KPIs used to measure performance. This way, every employee will know what’s expected of them.
- Be available. Always be available to all of your employees via various channels so they know you’re willing to work on any issues and are there for them.
- Don’t micromanage. If you constantly go up to team members to check their progress or tell them how to do something, you’re going to cause them stress. Instead, trust yourself that you’ve trained them well.
- Ask for feedback. There’ll always be some things in your communication strategy that won’t be to your workers’ liking, so make sure to encourage feedback and act on it when you receive it.
Lack of communication is an especially big issue with remote teams, and 17% of workers say that one of the biggest challenges associated with remote work is collaboration.
To fix that, try using a timezone API. This tool allows for easy global communication, provides time zone information, and has responses in multiple languages.
Create an impressive proposal
If you’ve ever talked to a company’s stakeholders to get them to hire your marketing agency, you know how easy it is for them to say no if they don’t have all the information they need. To give your agency the best chances of being hired, you need to have a well-written digital marketing proposal.
A marketing proposal is a document you can use to communicate the scope of your marketing project and the budget you need and provide that information to key stakeholders. If your team creates a new proposal for every potential client, it’s time to approach creating marketing proposals differently.
The easiest way to create the perfect professional proposal without putting in too much effort is to use a digital marketing proposal template. With it, you can show examples of your previous work, explain your plans for each project, and use it as a guide for pitching your services.
Think about adjusting your pricing model
Everyone starts a business to make money. That’s nothing new, but some marketing agencies don’t set an accurate pricing model. Sometimes the price doesn’t reflect the quality of offered service, and if you aren’t getting as many clients as you want, it might be because of how much you’re charging.
It’s best to set a pricing model that ensures you’re getting paid fairly but that there are also enough resources you can allocate within your agency. It doesn’t matter if you charge a fixed rate, by the hour, or by commission, it’s important that the price is fair and set.
If you decide to change your pricing model at some point, just make sure it’s scalable. If you change your prices frequently, your clients won’t feel secure or that you’re trustworthy.
Instead, stick with your set prices, and if you believe it’s time for an adjustment, alert customers in time and explain your reasons for the price adjustment.
Put effort into SEO
Search engine optimization is important for any business, regardless of the industry you’re in. Since most people find new companies via Google, if you want to increase your reach and improve discoverability, you need to make a website with great SEO.
Google uses more than 200 factors when ranking websites. However, one of the most important factors you need to focus on is keyword optimization. Your target audience will search for keywords related to your business, so you need to do some research and figure out the most useful keywords.
When you do that, you should use them all across your website and optimize your content to have a greater chance of getting a high-ranking position. If you understand how better keyword research gets your website to rank higher and know how to optimize your content, you won’t have any trouble coming up with the perfect SEO strategy.
With so many marketing agencies out there, you’re probably wondering how to get your agency to stand out above the crowd and get as many clients as possible. If you want your agency to flourish, you need to be willing to put in the effort into having loyal customers, a great team, and an amazing website.
And if you follow the tips you just read about, that is exactly what you will have.