4 Essential Factors for eCommerce Success You Should Consider in 2021

More than 2.14 billion people shop online on a regular basis. And with the global pandemic continuing to expose more people to the benefits of using eCommerce stores, that number is sure to become even higher in the near future.

But while there’s no denying that the number of opportunities for online sellers is staggering, the same can be said about the competition. With as many as 24 million eCommerce stores operating globally, you will probably face steep competition in most niches, not to mention having to compete with giants like Amazon or Walmart.

However, if you follow a structured approach to building your online business and utilize the best practices of today, you can still achieve success.

Let’s explore five eCommerce success factors that will get you on the right track.

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How To Increase Productivity In Your Online Business

Ever since the dawn of businesses, company owners have been trying to find various ways to help increase productivity and run their organization efficiently. While there are multiple methods to increase productivity inside an office, the modern world is filled with online businesses which have different requirements.

However, just because you have an online business, that doesn’t mean that you can’t use tactics that will help you increase productivity. In fact, 83% of workers believe that they don’t have to work in an office to be productive.

So if you’re looking for some tips and tricks that will help you increase productivity for an online business, you’ve come to the right place.

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How Better Keyword Research Gets Your Website to Rank Higher

Online businesses need to know what their audience is interested in and what they are searching, to survive and stay competitive. By knowing which popular terms people search, companies can include them strategically in their online content to appear higher on a search engine results page. This process is known as keyword research, and it is a fundamental practice in search engine optimization (SEO). 

This article will help you understand why the keywords are essential and how better keyword research gets your website to rank higher.

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Brand Development Strategy: a 7-Step Guide

When it comes to developing a brand strategy, it’s not enough to have a rough idea of what you want to do. You need a detailed plan of what methods you will use, as well as a thorough understanding of why you are choosing those methods. The more detailed your branding strategy is, the easier it will be to implement it.

More than just a logo or a color scheme, a brand is about how you make your customers feel,  built by taking a consistent approach across every interaction they have with you. Your brand is your company’s most valuable asset and for that reason, developing a stronger brand should be your top priority. To help you out, we have broken the brand development strategy into 7 steps.

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5 Proven Tips for Marketing Your E-commerce Website

There is no surprise that all ambitious entrepreneurs that already have established brick-and-mortar businesses want to expand their operations online and start an e-commerce business.

The e-commerce industry has become huge during the previous year thanks to the unfortunate viral outbreak. However, the growth is still going strong and no one can really determine when it will stop.

With that in mind, business owners who are looking to grow and earn even more revenue find establishing an e-commerce business a natural thing to do.

However, a good product or service is useless if no one knows about it. Keep reading to learn more about proven marketing tactics that will work wonders for your growth once you decide to start your e-commerce business.

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6 Strategies To Help You Increase Customer Engagement

In today’s digitalized world, customers expect brands to foresee their needs and meet them in real-time. They want to know they’re heard, that their problems will be fixed, that they’ll get answers to their questions. In other words, they want to feel a connection to your brand.

In fact, it is safe to say that customers have become somewhat spoiled, which makes things quite difficult for business owners and marketers. Now, besides marketing and outstanding customer service, brands also need to focus on customer engagement.

Here are 6 ideas to help you pull off a solid customer engagement strategy to enhance brand growth and loyalty.

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3 Awesome Digital Marketing Strategies to Boost Your Web Presence

There are more than 300 million internet users in the United States alone, with that number reaching more than 4.5 billion worldwide.

With so many people browsing the web, it’s no surprise that businesses are more eager than ever to establish and grow their presence online as well. However, with increasing competition, merely having a website is no longer enough.

To make your business visible online today, you need to use a variety of different strategies and be visible on multiple platforms. What’s more, you need to have a deep understanding of who your audience is if you want to break through the clutter and create meaningful messages that people actually respond to.

To help you make 2020 the year when your online efforts finally pay off, let’s go through some of the most important digital marketing strategies you should consider.

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3 Effective Tips to Increase Conversions for Your Online Business

Most eCommerce store owners put in a lot of effort when trying to bring in website visitors to their store, which is a logical thing. After all, website traffic is very important for an online business. However, this is not where the story ends, because that traffic is only the first step.

Think about it. No matter how many people visit your store, it won’t mean anything unless they make a purchase. Since the average eCommerce conversion rate is 2.63%, it is obvious that conversions are where most online stores struggle. If you want to see better sales figures, you need to work on increasing your website conversions.

Here are some proven tips you can implement to increase your eCommerce store’s conversion rates.

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What is a Consumer Journey & How to Build One to Increase Conversions

Are you trying to find new, qualified leads for your business who actually convert? You may be following and relying on what is called a sales funnel to help potential customers go from a visitor to your website to the checkout process. You might also never see the numbers you want from that method. 

We’re here to tell you about another option that you should consider – either instead of or in conjunction with your sales funnel. This other option is called a consumer journey. We’d like to tell you what it is and how to build a successful one for your website. 

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What You Should Know When Creating Your First Landing Page

Does your business need a landing page for its website? The answer is an astounding yes! 

A landing page is probably the first page of your business’ website that a customer sees and it is the easiest way to connect with potential leads, converting them into eventual buyers! 

The way this works is your landing page will make an offer to customers and in order to obtain the offer, the user will have to input some type of information. The information required is usually a name and an email address. This allows them to see the content they want and you obtain their information – it’s a fair trade! 

We’re going to tell you what the most important parts of your landing page are and how to use them to effectively capture customer information! Keep reading to find out more! 

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