In today’s digitalized world, customers expect brands to foresee their needs and meet them in real-time. They want to know they’re heard, that their problems will be fixed, that they’ll get answers to their questions. In other words, they want to feel a connection to your brand.
In fact, it is safe to say that customers have become somewhat spoiled, which makes things quite difficult for business owners and marketers. Now, besides marketing and outstanding customer service, brands also need to focus on customer engagement.
Here are 6 ideas to help you pull off a solid customer engagement strategy to enhance brand growth and loyalty.(more…)