6 Strategies To Help You Increase Customer Engagement

In today’s digitalized world, customers expect brands to foresee their needs and meet them in real-time. They want to know they’re heard, that their problems will be fixed, that they’ll get answers to their questions. In other words, they want to feel a connection to your brand.

In fact, it is safe to say that customers have become somewhat spoiled, which makes things quite difficult for business owners and marketers. Now, besides marketing and outstanding customer service, brands also need to focus on customer engagement.

Here are 6 ideas to help you pull off a solid customer engagement strategy to enhance brand growth and loyalty.

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3 Awesome Digital Marketing Strategies to Boost Your Web Presence

There are more than 300 million internet users in the United States alone, with that number reaching more than 4.5 billion worldwide.

With so many people browsing the web, it’s no surprise that businesses are more eager than ever to establish and grow their presence online as well. However, with increasing competition, merely having a website is no longer enough.

To make your business visible online today, you need to use a variety of different strategies and be visible on multiple platforms. What’s more, you need to have a deep understanding of who your audience is if you want to break through the clutter and create meaningful messages that people actually respond to.

To help you make 2020 the year when your online efforts finally pay off, let’s go through some of the most important digital marketing strategies you should consider.

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3 Effective Tips to Increase Conversions for Your Online Business

Most eCommerce store owners put in a lot of effort when trying to bring in website visitors to their store, which is a logical thing. After all, website traffic is very important for an online business. However, this is not where the story ends, because that traffic is only the first step.

Think about it. No matter how many people visit your store, it won’t mean anything unless they make a purchase. Since the average eCommerce conversion rate is 2.63%, it is obvious that conversions are where most online stores struggle. If you want to see better sales figures, you need to work on increasing your website conversions.

Here are some proven tips you can implement to increase your eCommerce store’s conversion rates.

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What is a Consumer Journey & How to Build One to Increase Conversions

Are you trying to find new, qualified leads for your business who actually convert? You may be following and relying on what is called a sales funnel to help potential customers go from a visitor to your website to the checkout process. You might also never see the numbers you want from that method. 

We’re here to tell you about another option that you should consider – either instead of or in conjunction with your sales funnel. This other option is called a consumer journey. We’d like to tell you what it is and how to build a successful one for your website. 

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What You Should Know When Creating Your First Landing Page

Does your business need a landing page for its website? The answer is an astounding yes! 

A landing page is probably the first page of your business’ website that a customer sees and it is the easiest way to connect with potential leads, converting them into eventual buyers! 

The way this works is your landing page will make an offer to customers and in order to obtain the offer, the user will have to input some type of information. The information required is usually a name and an email address. This allows them to see the content they want and you obtain their information – it’s a fair trade! 

We’re going to tell you what the most important parts of your landing page are and how to use them to effectively capture customer information! Keep reading to find out more! 

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A Quick Checklist for Building SaaS Businesses

The SaaS (Software as a Service) market offers incredible opportunities, and if you’ve decided to venture into this area of business, you can be sure that you have made the right decision. According to statistics, the global SaaS workload grew to 206 million in 2018 and it’s predicted to reach 380 million by the year 2021.

But it can be hard to build a SaaS business from the ground up, especially if you’re new to this field. A large number of businesses make mistakes in the early stages, mistakes that could easily be avoided.

If you want to escape this fate, keep reading to get some great tips on how to build a SaaS business from the ground up. 

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6 Ecommerce Tips to Follow in 2020

The year 2020 is almost here, and we all expect some new trends. In the last couple of years, the world of eCommerce has been steadily rising, and that will only continue in the future. According to statistics, by the year 2021, 95% of shopping will be facilitated by eCommerce.

There is no doubt that the popularity of eCommerce will continue rising as the years go on. However, you can’t assume that the same strategies that worked in the past will work in the future. You need to keep up with the trends and run your eCommerce business accordingly.

If you want your business to be successful in 2020 and increase your eCommerce conversion rates, here are some tips that will make that happen.

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Email Marketing

A Beginner’s Guide to Successful Email Marketing

Every single person who owns a business nowadays must have dealt with email marketing at least once in their lives.

This is especially true for the eCommerce industry. It is proven that this marketing method provides a solid ROI to every online shop owner who relies on it.

It’s rather simple. if you want conversions, you will have to look into email marketing strategies. And, when traffic spikes, you need to take that chance to engage your prospects. Ultimately, the goal is to close a deal and get them to make a purchasing decision.

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