It is common knowledge that the eCommerce industry is growing with every new day. To be honest, there is no end in sight to this trend.(more…)
The year 2020 is almost here, and we all expect some new trends. In the last couple of years, the world of eCommerce has been steadily rising, and that will only continue in the future. According to statistics, by the year 2021, 95% of shopping will be facilitated by eCommerce.
There is no doubt that the popularity of eCommerce will continue rising as the years go on. However, you can’t assume that the same strategies that worked in the past will work in the future. You need to keep up with the trends and run your eCommerce business accordingly.
If you want your business to be successful in 2020 and increase your eCommerce conversion rates, here are some tips that will make that happen.(more…)
Marketing is undoubtedly one of the most important parts of any business. Without it, you wouldn’t be able to attract new customers and, as a result, your business would fail.
The most effective way of attracting new customers is by leading them to your website. However, not everyone who comes to your website will automatically become a buyer.(more…)
Every single person who owns a business nowadays must have dealt with email marketing at least once in their lives.
It’s rather simple. if you want conversions, you will have to look into email marketing strategies. And, when traffic spikes, you need to take that chance to engage your prospects. Ultimately, the goal is to close a deal and get them to make a purchasing decision.(more…)
You spend a lot of time and money trying to drive people to your website. You may even outsource internet marketing tasks, letting a dedicated group of people handle it for you. The result is more people coming to your site, but you’re still not getting the type of sales results you’re after.
In a perfect world, everyone who visitors your e-commerce store would turn into a customer. Unfortunately, this isn’t the case. In fact, you may have found that the majority of people who visit your site don’t become customers. This is alarming at first, until you realize that every e-commerce store deals with the same problem.
Conversion rate optimization is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. Basically, the goal is for the highest possible percentage of visitors to your site to convert.
However, conversion rate optimization requires time, resources, and occasionally testing. Nonetheless, it’s definitely worth it to familiarize yourself with the basics of conversion optimization.
Here are some strategies you can implement in order to maximize the chances that a visitor who arrives at your site will become a customer.