You spend a lot of time and money trying to drive people to your website. You may even outsource internet marketing tasks, letting a dedicated group of people handle it for you. The result is more people coming to your site, but you’re still not getting the type of sales results you’re after.
In a perfect world, everyone who visitors your e-commerce store would turn into a customer. Unfortunately, this isn’t the case. In fact, you may have found that the majority of people who visit your site don’t become customers. This is alarming at first, until you realize that every e-commerce store deals with the same problem.