Your website is the platform where you would engage with people regarding your business. It won’t be wrong if we say that your website serves to be the representation of the products or services you deal with. However, this only makes perfect sense when you take the initiative, communicate with the visitors on your website, and meet their requirements.
Whether you perform offline marketing or activities, visitors will almost certainly lead to your website. It doesn’t matter if they are looking to buy something, use a service, make a reservation, or get contact information.
Despite knowing the fact that website development plays a significant role in making your website online credible, many businesses still overlook that it’s a part of the whole digital marketing strategy.
The website designing and development process has an impact on search engine page ranks, conversion rates, and other website’s features, having a significant effect on the effectiveness and performance of your site. Thus, all these crucial areas of digital marketing strategy need to be considered while developing a website design.
However, to present your website working to your client, utilizing Wireframe PowerPoint templates would do great as it serves as a visual guide to the website. Covering all the aspects from the login panel to the checkout page.
Role of Web Design in the Digital Marketing Strategy:
To make your thought clearer, we have further discussed how certain areas of the plan are influenced by the website design in order to highlight the importance of Web Development in your Digital Marketing Strategy:
- Conversion Rate Optimization:
A well-maintained and well-designed website can better optimize the conversion rate. The website’s look is what represents the reliability of your website. Hence, the two major areas of concern must be simplicity and authority.
Keep in mind, if you’re developing a complex design in order to achieve high functionality, then your website visitors are likely to experience poor loading speed. While on the other hand, if you develop the design a little too simple, it won’t appeal to many visitors, resulting in a lower conversion rate as you’ll lose consumers.
Hence, if your major concern is your website’s conversion rates, then you need to make sure that your website design is basic enough for UX but sophisticated enough for CRO.
- User Experience:
The user’s comfort must be your first priority if you intend to make a solid position in the market. Hence, you need to focus on the development of your website as it serves as a bridge between you and your customer.
Since now, we know that website design influences the user experience. You must ensure that you have a user-friendly website. Otherwise, you won’t gain much traffic. By user-friendly, it means users can easily navigate your website and access all of the links on the webpages, and that the page loads quickly. Even when viewed in an internet browser, it must appropriately display the website. However, remember if your website entails large images, it will take longer to load. As a result, it will have a negative influence on user experience.
- Search Engine Optimization:
Many people believe that website features do not support all of the ranking aspects that contribute to higher rankings. However, it’s the opposite case. Your website design plays a major part in search engine optimization (SEO). Know the fact that whenever Google releases a significant update, it influences the rankings. Due to this fact, websites are frequently redesigned.
To better grasp the link between marketing and web design, let’s consider duplicate content. Remember that Google’s algorithm syncs with the digital marketing plan. Hence, to make it up to Google, you need to ensure that your material is unique whenever you create a website or produce content for any of it because Google despises duplicate content.
Such content duplication is very often seen in the website design of ecommerce stores. Products on the stores entail similar descriptions with little or no variances in the specification, appearing on the same page. Such content is considered to be duplicate as per Google or any other search engine.
Thus, in order to avoid such content duplication, you can create several pages for every product having a similar description and remove any concerns that may arise. Moreover, we usually don’t include Meta descriptions, Alt tags, and other elements in our website’s back-end design. However, they must be included in your website design since they are SEO aspects and appear in the top list; you can not overlook SEO elements.
Spotting a poor website isn’t a big deal for users. Since they won’t point out your drawbacks or any technical faults in your website, instead, they’ll just judge you based on your website design.
Remember, if customers have a poor impression of your website, it will harm your branding efforts. Due to this fact, a website must elicit pleasant feelings from visitors who regard it as a reliable source of content contributing to your branding efforts.
Users will form an impression of your brand and image as soon as they visit your website. Therefore, ensure that your website accurately portrays your company’s image. If your website design fails to engage users, it will leave a negative impression on them and have an adverse effect on your brand.
Know that a perfect website is an illusion. Hence, it would be best if you kept an eye on website analytics. Reviewing the analytics constantly would be needed to alter, adapt and optimize it to work accordingly. Doing this will help you leverage your website and overall digital marketing plan.
You must ensure that your website is designed with the infrastructure that enables you to collect the required data effectively. Google Analytics potentially supports such websites; with its help, you can effectively get hold of the necessary info you are in search of. However, you will need to customize your monitoring and use some advanced strategies to ensure that you get the results you want.
In summary, your website design can significantly influence a company’s digital marketing approach. Failing to establish a well-maintained website may result in harming your brand’s image. Hence, you must ensure that no aspect of digital marketing suffers, and you include all in your approach.
Images from Unsplash.