Whether your eCommerce is just starting up or has reached the point of maintaining a well-established customer base, boosting sales will always be the number one priority for you. There is no one-size-fits-all approach to increase sales in your store. It all depends on the type of eCommerce store you operate, the audience you target, and how you manage your store. However, a few tried tactics for increasing sales are a basic necessity for every eCommerce business.
#1 Display Your Products In The Best Possible Light
Choosing the best way to display your products is a significant step in securing and maintaining sales. The way you present your products can drive attention to them and make users interested or drive them away.
For instance, if your eCommerce sells clothes, you should consider using line sheets. Line sheets are a great sales tool to help you improve the process of displaying your products and, even more, efficiently take orders online. This tool can help you categorize your inventory by style, color, size and price.
A professional line sheet can also provide an intuitive shopping experience for your customers, because it enables you to create personalized catalogs, and even send buyers your latest drops through an in-system email. Keep in mind that the product images you use must be high-end and present your product in the best possible light. Showcasing your products with quality imagery, videos, and text will inspire confidence amongst customers and boost your eCommerce sales.
#2 Offer Exceptional Customer Service
People are more likely to buy from businesses that resolve their complaints efficiently, which is why you must offer adequate customer service to your customers. To start, add a live chat option to your eCommerce store and allow chatbots to answer most of the questions people ask.
That way, you will decrease the back and forth chats you have to respond to and increase the number of orders. In case of complaints, reply to your customers immediately and send personalized email messages. Subsequently, to improve the trust factor for your store, use 24/7 phone support.
Another critical aspect that needs to be taken into consideration is shipping times. Reduce the number of late deliveries by allowing your customers to choose the type of shipping they want. In addition, make sure you offer a few options when your customers do not receive their orders on time, for example, the possibility to cancel their order.
#3 Provide Multiple Payment Options
Prospects and customers have their preference set for the payment method they want to use. And different people feel comfortable with varying forms of payment.
Providing various payment options is essential in delivering an excellent customer experience and a must for every eCommerce business. Moreover, providing multiple payment options opens the doors for more prospects to do business with you and, in the long run, leads to building a long-term relationship with your customers.
Ultimately, it leads to fewer abandoned carts, increased brand credibility, and a hassle-free checkout, translating into a rise in transactions and a more significant turnover.
#4 Ask Users To Give An Honest Review
To secure building trust with your brand and boost sales, ask your customers to write an honest review. Reviews have the power to increase and secure customer trust. They encourage people to interact with the company, which ultimately leads to improved profits.
Displaying honest reviews on your website is a fantastic way to show your company’s performance and make people aware of your product’s quality. You can expand on this activity by sharing user-generated content beyond your website – on your blogs and social media pages.
#5 Optimize Your eCommerce Marketing Strategy
It is vital to stay updated with the most current eCommerce marketing trends and techniques for your business. That said, you need to pay attention to the following marketing routines:
- Create high-quality and original content that resonates with your customers;
- Optimize your eCommerce website layout and make sure it’s easy to check out. The language you use must be understandable, and the essential icons strategically placed;
- Keep customers involved on your social media pages by conducting webinars or shooting live videos of your warehouse/office;
- Reach out to your customer base by using email marketing;
- Make sure your website is optimized for search engines.
Many strategies can help you keep up with the ever-evolving trends in the eCommerce world. Yet, by deploying the basic management tactics mentioned above, we guarantee you will stay ahead of the curve. In addition, they will help you attract and keep customers and provide the best customer experience vital for your business’s success.