It is common knowledge that the eCommerce industry is growing with every new day. To be honest, there is no end in sight to this trend.
In fact, many have already been reaping the benefits of this lucrative industry and there is no surprise that you might want to do the same. After all, numbers don’t lie when they say that the eCommerce industry is set to pass $4.5 trillion by 2021.
There must be a way for you to get a piece of that sweet eCommerce cake, right? Well, of course, there is.
You might have the right product, a good marketing strategy, a nice-looking website, but if you really want to build a lucrative eCommerce business or an eCommerce website for sale, you need to go an extra step. To be precise, you should utilize the power of technology to improve your eCommerce business even more.
If this sounds like something you might be interested in, keep reading about the top tools you can use to take your eCommerce store to a whole new level.
Research tools
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A fundamental condition for growth is research. If you want to gain an edge over your rivals, you need to do some digging. In other words, if you are completely in the dark about your rivals’ activities, you lose.
There are research tools that come at a fair price, but most of them offer trial versions. You can try using them to figure out if they suit your store.
SEMRush
Marketers and business owners who are looking to gain important insights into their pages’ performance, top keywords, their niche, and their rivals, can really benefit from using SEMRush.
This research tool keeps track of more than 106 million keywords and over 87 million domains.
Additionally, you can audit your own website or your rivals’ websites and get a full report. The report shows the strengths and weaknesses of the page or website you were analyzing.
Ahrefs
Ahrefs is used to gain a better understanding of the web marketing strategies eCommerce websites use. With this tool, you can easily find out your rivals’ marketing strategy by looking at their backlinks.
Many marketers who do not have the budget for more than one tool usually buy Ahrefs because this tool offers quite a few important features. On the other hand, you will not have some more advanced features such as content analysis and link auditing.
But for starters, Ahrefs should be enough.
Business tools
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Every store needs products, a few employees or outsourced workers, and an established budget. That is common knowledge. But, that also means that you need to keep good track of all these activities.
This is when business tools come into play. For instance, a good task manager can help you handle a lot of tasks easily. In turn, you will also gain more time to focus on more important issues.
If this sounds interesting, take a look below and learn more about some great business tools that you can make use of for your eCommerce store.
Veeqo
This is an inventory management solution that helps businesses selling on multiple channels stay on top of orders and eliminate overselling.
Veeqo offers more than 40 integrations to pull in inventory from all of your channels in real-time, updating all of your stores when you make a sale.
This tool gives you complete control over your inventory with a 100% precision.
Tickspot
As a business owner, you should know that time is money. Luckily, with this tool, you will complete all projects on time.
Tickspot allows users to log hours, track the amount of time spent on each task, take notes, and jump between multiple timers based on the task they are working on at the moment.
If you are an entrepreneur, you can make use of Tickspot’s report functions to keep an eye on project budgets and productivity, assign tasks to team members, or set recurring projects from within the app.
Asana
You have most likely heard of Asana. This software tool is really popular nowadays.
Asana is a task management SaaS platform that allows task assignment, scheduling, and tracking. Users can import files or links from within the platform and team members can receive reminders for upcoming and missed deadlines.
There are also discussion boards and team conversations that make communication quite easy. Additionally, your employees can communicate over Asana from all parts of the world. So, if you have remote workers, this is a really good tool that you can make use of.
Marketing tools
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No sales are possible without a marketing strategy in place. You may have a product that is great, but if no one hears about it, you won’t make revenue.
Fortunately, there are tools that allow you to create, track, and scale your marketing campaigns. These tools help with tasks such as social media marketing, email marketing, and content creation.
The best bit about these tools is that they usually don’t cost a fortune. Take a look.
MailChimp
If you are a small business owner, you know how difficult email management can be.
However, if you need to grow your business and drive customers to your site, you need to dominate the email marketing game. To be precise, for a start, you should build an email list and use it adequately.
MailChimp is a leading email marketing automation tool. It’s packed with templates that are easy to customize and use, ready for segmentation, and it also features an analytics-heavy backend.
This tool can be your go-to email service even if you aren’t the owner. Many marketers use MailChimp, especially beginners since the entry-level option is free.
Campaign Monitor
Campaign Monitor offers a lot of price points for customers, but there is no free plan. This tool is similar to MailChimp, but it has fewer templates to use than MailChimp and some other shortcomings.
On the other hand, the design quality is better, the UX is amazing, and the drag-and-drop editor is beautifully simple.
Importing data is quite easy, and you can even target and segment your list in complex ways. You also get a landing page creator with this tool, but it can be a bit difficult to use.
Analytics tools
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These tools use data science to help a user understand what customers want, why they visit your store, and how you can attract more of them.
These stats can really help in the world of eCommerce, but you don’t necessarily need to invest a lot of money in analytics tools since they aren’t a must-have when compared to the tools above.
VWO: Visual Website Optimizer
This tool offers a number of great features, but it is mainly a great analytics tool.
It offers heat maps and clicks maps you can use to optimize a website for better conversions. Also, it integrates well with most eCommerce platforms and it allows you to test, analyze, edit, and target campaigns.
The pricing plans are fair, with the most-affordable one starting at $49 per month for up to 10,000 site visitors.
Google Analytics
Google Analytics is a free tool that is brimming with information that can help you improve conversions on PPC ads, optimize your website and product descriptions, and track visitor behavior on your store.
Many young businesses immediately start using Google Analytics since it is quite easy to use and offers many great features along with free training that will help you master all the ins and outs of this software solution.
Bonus Tool: Woocart
This may not be a tool similar to the ones listed above, but it can definitely help you with eCommerce store hosting. And that is essential if you want to run a successful eCommerce business.
With Woocart, you receive a dedicated Google Cloud server fully optimized for running a WooCommerce store.
Besides getting advanced caching, you will also get automatic image optimization and image CDN for high-speed image loading.
Woocart will also show you the memory usage of all installed plugins. This means that you get to see what plugins harm your site’s speed so that you can replace them.
Finally, know that Woocart also offers great analytics that can help you keep an eye on your store’s performance.
 Image by Pete Linforth from Pixabay
