Conversion rate optimization is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. Basically, the goal is for the highest possible percentage of visitors to your site to convert.
However, conversion rate optimization requires time, resources, and occasionally testing. Nonetheless, it’s definitely worth it to familiarize yourself with the basics of conversion optimization.
Here are some strategies you can implement in order to maximize the chances that a visitor who arrives at your site will become a customer.