Most eCommerce store owners put in a lot of effort when trying to bring in website visitors to their store, which is a logical thing. After all, website traffic is very important for an online business. However, this is not where the story ends, because that traffic is only the first step.
Think about it. No matter how many people visit your store, it won’t mean anything unless they make a purchase. Since the average eCommerce conversion rate is 2.63%, it is obvious that conversions are where most online stores struggle. If you want to see better sales figures, you need to work on increasing your website conversions.
Here are some proven tips you can implement to increase your eCommerce store’s conversion rates.
(more…)