How to Use Your Portfolio Website to Attract More Clients

If you’re a designer or artist, attracting new customers is all about showing off your skills and flaunting your previous work. Having a wonderfully written CV may not offer much. But maintaining a stunning online portfolio does.

This is true for all creative professionals, whether you’re an interior designer, photographer, musician, or carpenter. Creatives invest a lot of time and effort into building their online portfolios. But there’s no guarantee that it’ll land you new clientele.

These are 4 things you can do to make your portfolio website stand out, and attract more customers:

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How to Become a Successful Freelance Web Developer

There is a lot of demand for people with the skills to develop apps and websites for the internet. Being a web developer also means you can work from wherever there is an electricity supply and Wi-Fi. It is, therefore, an excellent skill set to use to build your freelancing practice. The question becomes how easy it is to earn a living working for yourself.

Choosing to be a freelance web developer comes with some significant pros and some negatives. It is worth being realistic about these before you make the leap into working for yourself. On one level, you enjoy the freedom and flexibility to work when you want and wherever you like. However, the flipside of this is a lack of financial security. You may or may not earn enough money to pay your bills in a month, and when business is great, you will still have to deal with your clients’ demands.

If the idea of striking out alone as a freelance web developer still sounds appealing, then here are some tips to get you started.

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A short research on Web Development Trends in 2021: Top 5

Technology is evolving continuously and people raise their expectations. Now, because most activities have shifted online, there is a greater pressure for developers and businesses to come up with new features and functionalities. Web design is an industry that will develop continuously along with technology. The more technological resources we have as humans, the more we will use them.

Every year is marked by different innovations and improvements. However, some trends just emerge in a year and then continue to develop in the next one, as is the case with some of the web development trends for 2021.

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7 Low-Cost, High-Impact Web Marketing Tactics to Consider in 2021

The year 2020 was a tough one, no matter which way you look at it. With global health concerns, a volatile stock market, and consumers minimizing their spending, keeping a company afloat was extremely difficult. 

There are plenty of statistics to support the claim. Yelp’s Local Economic Impact Report from September 2020 showed that more than 97,000 businesses closed permanently between March and September 2020. And that’s not all. Gartner’s annual CMO Spend Survey showed that 44% of respondents stated their marketing budgets had been cut due to the Covid-19 pandemic.

With this in mind, it’s not a bad idea to research 2021 marketing strategies that offer a more budget-friendly approach. Fortunately, there’s no shortage of low-cost, high-impact web marketing tactics. 

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Brand Development Strategy: a 7-Step Guide

When it comes to developing a brand strategy, it’s not enough to have a rough idea of what you want to do. You need a detailed plan of what methods you will use, as well as a thorough understanding of why you are choosing those methods. The more detailed your branding strategy is, the easier it will be to implement it.

More than just a logo or a color scheme, a brand is about how you make your customers feel,  built by taking a consistent approach across every interaction they have with you. Your brand is your company’s most valuable asset and for that reason, developing a stronger brand should be your top priority. To help you out, we have broken the brand development strategy into 7 steps.

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How to Create a Landing Page That Drives Results

Landing pages are one of the most important elements of digital marketing. They help you generate leads, gather all kinds of information about your customers, and refine your offers. Plus, they provide the kindling you need for all of your other marketing tactics (from social media marketing to blogger outreach).

However, having any kind of landing page is not enough. You want one that is designed well, one that stands out in the plethora of other landing pages competing for the attention of the same audience segment, and one that ultimately drives results.

Let’s take a brief detour before we jump into landing page design and focus on the “driving results” part first.

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Migrate from Bootstrap 4 to version 5

Bootstrap has been an essential tool for web developers over the years and has maintained a high standard. One of the most significant advantages of Bootstrap is that it is relatively easy to use and understand. The effectiveness of a thing, especially in this technological universe, does not mean that it is ultimate and perfect, and therefore immune to improvement. Everything can be improved upon, and that’s why despite the brilliance of Bootstrap 4, there is an upgraded Bootstrap 5, which has better code qualities. Some of these are; expanded color palette, CSS variables, faster and almost independent JavaScript (JS) integration, better API, and redesigned form controls and additional custom properties.

Another cherry on the top of this pile of news is that Vanilla JavaScript will be used from now onwards in place of jQuery as Bootstrap had stopped further support and approval of Internet Explorer 10 and 11. Apart from this, the only noticeable difference between Bootstrap 4 and 5 is that the logo had changed. The change is a little tweaking of the B in the logo. This article focuses on the new features of Bootstrap 5 and how to migrate from version 4 by paying special attention to the changes in the functionality. And an operational guideline of both the new and the old-keeping in mind is that the article deals solely with the available alpha version that might have changed upon the beta version release. 

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Top Web Hosting Trends For 2020 and Beyond

The hosting provider is an unsung hero, and the backbone of the internet. These are the repositories of the web as we know it, but very few realize the immense work that goes on behind the scenes to render on screen the glitzy websites that are so appealing to customers.

The shape of the hosting industry is changing. From being a mere warehouse storing data, web hosting services are becoming a vital chain in the link that sends petabytes of information streaming across the internet every second.

What are the top web hosting industry trends for 2020? We take a deep dive and discover.

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5 Challenges Facing Students in the Web Development Industry

Web development has been a fast-growing industry over the past decade. In most cases, web developers work as employees or contractors for creating web applications for organisations. Several techniques and skills, such as programming and interface design, are required. Web developers are also responsible for determining a website’s content together with implementing other tools such as links. However, many have not put into consideration some of the challenges students face while learning and putting into practice web development technologies. Different students may have different web development learning experiences. Also, most students often wonder about what are the major constituents of an outstanding modern website.

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