In order for a marketing campaign (any marketing campaign) to do well, it often needs to merge several different aspects together. For example, quality content and active social media promotion. Or targeted blogger outreach and an interesting affiliate program. But at the same time, none of your marketing efforts can be as effective without a quality, well-designed website. It’s the very foundation of your online presence and the key link between all marketing campaigns.
In this post, we will be looking at how good web design can help improve your content marketing efforts, and why content marketing backed by poor web design will not yield the same results.(more…)