How Better Keyword Research Gets Your Website to Rank Higher

May 10, 2021May 10, 2021 Dave Schneider Leave a comment

Online businesses need to know what their audience is interested in and what they are searching, to survive and stay competitive. By knowing which popular terms people search, companies can include them strategically in their online content to appear higher on a search engine results page. This process is known as keyword research, and it is a fundamental practice in search engine optimization (SEO).

This article will help you understand why the keywords are essential and how better keyword research gets your website to rank higher.

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Managing a Business: 5 Tips to Help You Run Your Remote Team

May 4, 2021May 4, 2021 Nico Prins Leave a comment

Running a business is hard. It becomes even more challenging when you’re running a remote team. Since you don’t get to be in the same place as your team members, you need to exert extra effort to determine whether they are on track to achieving your team goals and, by extension, your company goals.

Then there’s the issue of how to get them to work as a team and how to keep them happy, too.

The good news is, it’s not impossible to manage a group whose members are scattered across geographical locations. In this article, let’s look at some tips that can help you do just that.

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How a Proper Web Design Can Help Your Business Take Off

April 26, 2021April 26, 2021 admin Leave a comment

Online business has gained more traction now than ever before. But then, consumers do in-depth online research before deciding to buy from a website. A typical search doesn’t only look for product information but the trustworthiness of the online seller too.

More businesses that have an online presence are beginning to understand the need to invest in good websites.

According to Talk Business, website design can make or break a business. This article looks into how website design can fuel the growth of your business.

Here are some of the things a good website design will do for you.

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How to Use Your Portfolio Website to Attract More Clients

March 12, 2021March 12, 2021 admin Leave a comment

If you’re a designer or artist, attracting new customers is all about showing off your skills and flaunting your previous work. Having a wonderfully written CV may not offer much. But maintaining a stunning online portfolio does.

This is true for all creative professionals, whether you’re an interior designer, photographer, musician, or carpenter. Creatives invest a lot of time and effort into building their online portfolios. But there’s no guarantee that it’ll land you new clientele.

These are 4 things you can do to make your portfolio website stand out, and attract more customers:

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How to Become a Successful Freelance Web Developer

February 24, 2021February 24, 2021 admin 1 Comment

There is a lot of demand for people with the skills to develop apps and websites for the internet. Being a web developer also means you can work from wherever there is an electricity supply and Wi-Fi. It is, therefore, an excellent skill set to use to build your freelancing practice. The question becomes how easy it is to earn a living working for yourself.

Choosing to be a freelance web developer comes with some significant pros and some negatives. It is worth being realistic about these before you make the leap into working for yourself. On one level, you enjoy the freedom and flexibility to work when you want and wherever you like. However, the flipside of this is a lack of financial security. You may or may not earn enough money to pay your bills in a month, and when business is great, you will still have to deal with your clients’ demands.

If the idea of striking out alone as a freelance web developer still sounds appealing, then here are some tips to get you started.

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The Impact of Web Design and SEO Conversion Rates

February 12, 2021February 12, 2021 admin Leave a comment

When you think about SEO conversions, what’s the first factor that comes to mind? Do you think keywords are the most important? Maybe it’s the content they’re embedded in. Actually, one of the greatest factors that influence how many website visitors become customers is your layout and design. In lieu of a physical store, business websites create the virtual space where their potential customers are invited, sold to, and hopefully turned into customers.

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7 Low-Cost, High-Impact Web Marketing Tactics to Consider in 2021

February 10, 2021February 11, 2021 John Hurley Leave a comment

The year 2020 was a tough one, no matter which way you look at it. With global health concerns, a volatile stock market, and consumers minimizing their spending, keeping a company afloat was extremely difficult.

There are plenty of statistics to support the claim. Yelp’s Local Economic Impact Report from September 2020 showed that more than 97,000 businesses closed permanently between March and September 2020. And that’s not all. Gartner’s annual CMO Spend Survey showed that 44% of respondents stated their marketing budgets had been cut due to the Covid-19 pandemic.

With this in mind, it’s not a bad idea to research 2021 marketing strategies that offer a more budget-friendly approach. Fortunately, there’s no shortage of low-cost, high-impact web marketing tactics.

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5 Best Online Web Development Courses That Are Killing It

January 29, 2021November 8, 2021 admin Leave a comment

Over the years, the cost of learning has reduced. You no longer have to attend the traditional in-class university courses. There are plenty of online web development courses that can assist in polishing up your computer skills. Whether you are a beginner or an expert looking to advance your technical skills, you can find the right online web development course. All you need is a strong internet connection and a tablet, laptop, or smartphone.

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Brand Development Strategy: a 7-Step Guide

January 27, 2021January 27, 2021 Dave Schneider Leave a comment

When it comes to developing a brand strategy, it’s not enough to have a rough idea of what you want to do. You need a detailed plan of what methods you will use, as well as a thorough understanding of why you are choosing those methods. The more detailed your branding strategy is, the easier it will be to implement it.

More than just a logo or a color scheme, a brand is about how you make your customers feel, built by taking a consistent approach across every interaction they have with you. Your brand is your company’s most valuable asset and for that reason, developing a stronger brand should be your top priority. To help you out, we have broken the brand development strategy into 7 steps.

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5 Proven Tips for Marketing Your E-commerce Website

January 12, 2021January 12, 2021 Dave Schneider Leave a comment

There is no surprise that all ambitious entrepreneurs that already have established brick-and-mortar businesses want to expand their operations online and start an e-commerce business.

The e-commerce industry has become huge during the previous year thanks to the unfortunate viral outbreak. However, the growth is still going strong and no one can really determine when it will stop.

With that in mind, business owners who are looking to grow and earn even more revenue find establishing an e-commerce business a natural thing to do.

However, a good product or service is useless if no one knows about it. Keep reading to learn more about proven marketing tactics that will work wonders for your growth once you decide to start your e-commerce business.

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